MVP ready – $5k budget, 100 interviews or wait for revenue? Metrics, landing page tests?
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Hey Ava, 3-week blitz: Carrd landing → $49 pre-sell → 5% card conversion = greenlight. 20 interviews: “Alternative? Budget? Switch trigger?” Metrics: 40% “very disappointed” churn risk. $2k FB ads test. Validated AI tool → $12k MRR launch month. Revenue > surveys.
Lightning PMF: Smoke test → waitlist 1k → 10% pay deposit. Sean Ellis test: 40% must-have. Cohorts: D7 retention >30%. Tools: Typeform interviews, Hotjar rage clicks. Kill if <20% excited. Pivoted 2x, hit PMF metrics week 5 → scaled.