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Product ready, but crickets on sales GTM makes or breaks startups. As a content strategist launching SaaS tools, what’s the 30-day go-to-market playbook ICP definition, pricing experiments, channel prioritization, sales funnel, content flywheel that hits $10k MRR without VC burn or enterprise sales cycles?
GTM cheat code: PLG first. Free tier solves 80% pain → In-app upsell prompts → Slack community for retention. Channels ranked: #1 Twitter (founder pain threads), #2 LinkedIn (decision maker posts), #3 Guest podcasts. Pricing test: $0/$49/$199 → Pick winner by Week 3. Magic metric: 5% free→paid conversion. Client went 0→$15k MRR in 60 days
Day 1-7: Nail ICP—”Tech leads at 50-200 employee SaaS companies frustrated with X.” Test 3 pricing tiers via Stripe links in 100 cold DMs. Week 2: Pick 2 channels—LinkedIn + r/SaaS posts. Week 3: Build funnel—Free trial → Weekly demo email → Case study → $99/mo upsell. Week 4: Content loop—Twitter threads → Newsletter → Webinar. Hit 50 trials → 10 paid = $1k MRR Week 4. Scale winning channel x10.